Loyal to the Legacy: FILA Launches Its First Loyalty Program

Loyal to the Legacy: FILA Launches Its First Loyalty Program

A limited drop goes viral and it’s a race to check out before your favourite item gets sold out in your size. Know the feeling? The FILA loyalty program could be the answer you are looking for. 

We’re calling it The F-Box Circle, and it’s how we show you that we’re committed to looking after our own. This is so much more than earning points for things you don’t even want. It’s a fast-forward to the front of the queue, giving you access to all the good stuff first. 

We’ve built a legacy for over a century and you’re the ones keeping it alive, so it’s time we hooked you up for it.

Here’s How You Get Ahead of the Game 

The whole point of The F-Box Circle is to give you real perks that actually matter. You get a heads-up and first dibs on our drops, which means you can cop the latest kit without the stress.

  • First access is the main thing. You get to shop new collections and collabs before they hit the main site.

  • Member-only deals are another. Think exclusive discounts and offers that only people in the circle get to see.

  • A birthday hook-up comes standard. You’ll get something from us during your birthday month.

Join the Elite 

What’s the use of an empire without a proper community to share it with? Being in The F-Box Circle gives you an insider access pass. Get behind-the-scenes looks at what we’re working on and see stories from our archives. When people like you are serious about our brand and history, you get perks right from the start.

So, be a part of the circle that weighs in on future designs and shares your thoughts on what we should do next. Think of this as your chance to influence the direction of the brand you love. 

Have a suggestion? Contact Us to connect directly. You get a front-row seat to what’s next for FILA in South Africa and you help shape what we do. Ready to sign up? Get started today by setting up your account with our FILA loyalty program.

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