A dynamic new energy has officially joined the FILA family, and it's taking its first steps. FILA Kids has officially landed, extending its legacy to the playgrounds of South Africa. 

The collection is far more than just mini-me fashion. Through the Big Steps, Little Feet campaign and a vibrant partnership with Joy Jozi, FILA is celebrating the joy of movement, seamlessly blending sneaker culture with unforgettable local experiences designed to inspire the next generation of creators and explorers.

Designed to Play: FILA Style for Adventure 

From sprinting across the playground to exploring at family outings, every day is an adventure for little ones, and FILA Kids is designed to keep up. The range brings our iconic, bold styles – from the chunky Adley Sneaker to classic tracksuits – into smaller sizes, without sacrificing a stitch of quality or comfort. 

Imagine durable materials that can handle scraped knees, supportive soles for developing feet, and, of course, those fresh colourways that let kids express their own style. It’s functional fashion, built for an energetic childhood.

A Partnership with Purpose: FILA & Joy Jozi

At the core of the Big Steps, Little Feet campaign lies a powerful partnership with Joy Jozi, a one-of-a-kind family playground and experiential venue focused on creating enriching experiences for children across Johannesburg. 

This collaboration is a sincere investment in the community and the culture that shapes our youth. Together, FILA and Joy Jozi are crafting events that fuse sneaker culture with art, sport, and uninhibited free play, providing crucial platforms for the next generation to learn, create, and thrive.

Building Confidence, One Step at a Time

There’s a unique confidence that comes from lacing up a pair of kicks you truly love – a feeling just as important for a child as it is for an adult. FILA Kids is designed with this in mind. It’s about empowering kids with the tools to express their individuality and confidently take on their world. 

Whether it’s the pride of mastering their own laces for the first time or the sheer joy of unboxing a new pair of ‘cool’ shoes, these moments form core memories, ones we’re honoured to be a part of. So, our campaign celebrates those key milestones, supporting the "big steps" they take as they grow.

Ready to outfit your little explorer for their next adventure? Explore the full FILA Kids collection to find the perfect blend of style, comfort, and long-lasting value for your little one.