A dynamic new energy has officially joined the FILA family, and it's taking its first steps. FILA Kids has officially landed, extending its legacy to the playgrounds of South Africa. 

The collection is far more than just mini-me fashion. Through the Big Steps, Little Feet campaign and a vibrant partnership with Joy Jozi, FILA is celebrating the joy of movement, seamlessly blending sneaker culture with unforgettable local experiences designed to inspire the next generation of creators and explorers.

Designed to Play: FILA Style for Adventure 

From sprinting across the playground to exploring at family outings, every day is an adventure for little ones, and FILA Kids is designed to keep up. The range brings our iconic, bold styles – from the chunky Adley Sneaker to classic tracksuits – into smaller sizes, without sacrificing a stitch of quality or comfort. 

Imagine durable materials that can handle scraped knees, supportive soles for developing feet, and, of course, those fresh colourways that let kids express their own style. It’s functional fashion, built for an energetic childhood.

A Partnership with Purpose: FILA & Joy Jozi

At the core of the Big Steps, Little Feet campaign lies a powerful partnership with Joy Jozi, a one-of-a-kind family playground and experiential venue focused on creating enriching experiences for children across Johannesburg. 

This collaboration is a sincere investment in the community and the culture that shapes our youth. Together, FILA and Joy Jozi are crafting events that fuse sneaker culture with art, sport, and uninhibited free play, providing crucial platforms for the next generation to learn, create, and thrive.

Building Confidence, One Step at a Time

There’s a unique confidence that comes from lacing up a pair of kicks you truly love – a feeling just as important for a child as it is for an adult. FILA Kids is designed with this in mind. It’s about empowering kids with the tools to express their individuality and confidently take on their world. 

Whether it’s the pride of mastering their own laces for the first time or the sheer joy of unboxing a new pair of ‘cool’ shoes, these moments form core memories, ones we’re honoured to be a part of. So, our campaign celebrates those key milestones, supporting the "big steps" they take as they grow.

Ready to outfit your little explorer for their next adventure? Explore the full FILA Kids collection to find the perfect blend of style, comfort, and long-lasting value for your little one. 

Frequently Asked Questions

1. What is the FILA Kids collection all about?
The FILA Kids collection brings FILA’s iconic sneaker culture to younger generations with stylish, durable, and comfortable clothing and footwear designed for active kids.

2. Where can I buy FILA Kids products in South Africa?
You can explore and purchase FILA Kids products online or visit selected retail stores across South Africa.

3. What makes FILA Kids shoes special?
FILA Kids shoes are designed with supportive soles, high-quality materials, and trendy colourways, ensuring both comfort and confidence for growing feet.

4. What is the partnership between FILA and Joy Jozi?
FILA has partnered with Joy Jozi, a family playground in Johannesburg, to create enriching events that merge fashion, play, and creativity for children.

5. Are FILA Kids sneakers suitable for everyday wear?
Yes, FILA Kids sneakers are perfect for everyday adventures, from playground fun to family outings, offering durability and comfort in every step.

6. What age group is FILA Kids designed for?
FILA Kids caters to toddlers, children, and young teens, providing apparel and footwear suitable for every stage of their growth.

7. Does FILA Kids offer the same styles as the adult range?
Yes, FILA Kids includes mini versions of iconic adult designs, such as the Adley Sneaker and classic tracksuits, so kids can match their style with parents.

8. How can I care for FILA Kids shoes and clothing?
To maintain the quality, gently clean sneakers with a damp cloth and mild soap, and wash apparel according to care instructions on the label.